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The difference between the B2B and B2C sales tactics is clear. B2B transactions are traditionally very complex, happen over a long period of time, and also require continual hand holding from professional services organisations from deployment well past adoption. Especially...

We live in a world of instant gratification and infinite distraction. From steady streams of information to constant interruptions from our phones, it is not surprising that the human attention span is now less than that of a goldfish. Every website’s...

Internet marketers know that using Google Ads (formerly, Google AdWords) is an excellent way to drive traffic to their websites. It can also be expensive if it is not handled carefully the trick is to manage the campaigns to get...

You probably know by now that advertising your business on Facebook is no longer an option, no matter which demographic you are marketing to. Facebook advertising can be expensive. Even if you do it well and your campaigns are putting...

Instagram is an online mobile photo sharing, video sharing and social networking service that enables its users to take pictures and videos, and share them on a variety of social networking platforms like, Facebook, Twitter, Tumblr, etc. These days the image...

As the digital marketing headhunters, we often see that most seasoned professionals make mistakes on the social media that are easily avoidable. Social media is a place to showcase your awesome personality and get creative. But for marketing professionals, one small...

Google Ads is one of the most advanced advertising platforms that allow big and small businesses to have their products and services advertised in front of potential customers. If you have been using this platform, you will know that there are...

Business to Business (B2B) marketing on Facebook is not new. The usage of this is getting more common among businesses. Facebook is quickly becoming the most powerful platform in social media because of the total number of users, the engagement...

Smart marketers know Google Ads is an essential part of a strong B2B marketing strategy. Google Ads are a vicious marketplace for B2B businesses. So, for some of the B2B companies, campaigning on Google Ads can often be an exhausting...