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Google AdWords is one of the most advanced advertising platforms that allow big and small businesses to have their products and services advertised in front of potential customers. If you have been using this platform, you will know that there are...

Content marketers, especially the B2B content marketers need to start paying close attention to the social media website i.e., LinkedIn. Once known only for its job recruitment capabilities, the professional social website has been quietly expanding its offering. In the last few...

Business to Business (B2B) marketing on Facebook is not new. The usage of this is getting more common among businesses. Facebook is quickly becoming the most powerful platform in social media because of the total number of users, the engagement...

Content managers have a lot of responsibility on their shoulders. They just need to make sure that their content is being helped for the customers and drives sales. But the forward-thinking companies do not just want to drive sales also...

Before you could get to know about lead generation on social media, it is time to define exactly what actually it means when all of us want to talk about the lead. Leads are quite simply, potential customers who have...