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We live in a world of instant gratification and infinite distraction. From steady streams of information to constant interruptions from our phones, it is not surprising that the human attention span is now less than that of a goldfish. Every website’s...

Internet marketers know that using Google Ads (formerly, Google AdWords) is an excellent way to drive traffic to their websites. It can also be expensive if it is not handled carefully the trick is to manage the campaigns to get...

As a digital marketer, everyone is very much eager to know about the results of their work. We are always anxious about what could be the results of our work as we have put a lot of efforts in that....

SERP is an acronym for the word Search Engine Result Page and also it is frequently used by the SEO professionals. A twist to the algorithms and changes to how search results are presented are often frustrated by the marketers, but...

When PPC (Pay-Per-Click) is executed correctly then it can be a great way to direct traffic to your website. It just satisfies the needs of the people who are searching for something in particular search engines and for those who...

If you are doing the business mostly in your town, then your marketing efforts must be hyper-focused. When you are only targeting a very select group of people, and those people go out there looking for a business in their...

Launching of a new website is always an exciting tool on which you have worked hard on that brilliant designs, awesome content, and outstanding user interface. It is very obvious that no one can wait to share their website with...

If you want to display your business or company’s name locally in Search Engine Optimization then you will need a local SEO strategy. Local SEO techniques are needed to stay ahead of the local competitions and are done from the...