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We live in a world of instant gratification and infinite distraction. From steady streams of information to constant interruptions from our phones, it is not surprising that the human attention span is now less than that of a goldfish. Every website’s...

Internet marketers know that using Google Ads (formerly, Google AdWords) is an excellent way to drive traffic to their websites. It can also be expensive if it is not handled carefully the trick is to manage the campaigns to get...

As a digital marketer, everyone is very much eager to know about the results of their work. We are always anxious about what could be the results of our work as we have put a lot of efforts in that....

Search Engine Optimization (SEO) is an extremely dynamic field that continues to evolve more and more rapidly with the passing of each day. So, SEO requirements keep on changing and it can be hard too to keep up with the...

Measurement is what makes marketing a science, rather than a superstition. For many business owners, marketing is an extra expense. It is something to spend money on only when the budget is flexible enough to accommodate it. This is because...

SERP is an acronym for the word Search Engine Result Page and also it is frequently used by the SEO professionals. A twist to the algorithms and changes to how search results are presented are often frustrated by the marketers, but...

If you are doing the business mostly in your town, then your marketing efforts must be hyper-focused. When you are only targeting a very select group of people, and those people go out there looking for a business in their...

Launching of a new website is always an exciting tool on which you have worked hard on that brilliant designs, awesome content, and outstanding user interface. It is very obvious that no one can wait to share their website with...