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A well-managed Google AdWord account can grab tons of traffic, leads & sales to your website. There is nothing worse than wasting a perfectly good paid search strategy on mistakes that could have been avoided but you are unaware of...

If you are a business owner or a marketer, there may be a battle going in your mind about what choose between the two i.e., the content marketing or the Pay-Per-Click (PPC) advertising. Both have their own pros and cons....

Nowadays, optimizing your website and blog has become an essential element of your content marketing strategy. SEO methods are constantly evolving due to the search engine’s development and users changing perspectives. It is not that much easy job to stay...