Internet marketers know that using Google Ads (formerly, Google AdWords) is an excellent way to drive traffic to their websites. It can also be expensive if it is not handled carefully the trick is to manage the campaigns to get the highest return on investment (ROI) from them.
A poorly managed campaign can cost more than it brings in, but on the other side, a well-managed campaign can keep your store or company in business. It all comes down to how much you know about AdWords and how smartly you can manage your campaigns too.
So, in this article, you will get to know about some of the mistakes that people make with Google Ads. You need to avoid these mistakes and by avoiding them you will be on your way to highly successful Ad campaigns.
- Not grouping keywords correctly:-
- Google Ads is a set up so you can create a campaign, ad groups to manage the different types of campaigns.
- For eg; if you are having a product campaign and content campaign too, then each of them needs to be managed separately.
- Within each of the campaign, you can break down your ads and keywords into the group.
- If you do not break up your keywords into different ad groups, then you will block everything together under the one ad copy.
- The more you break up your ads and keywords into themes, it will be easier for you to monitor and optimize the campaigns.
- Not using the right keywords matches:-
- The next biggest mistake that people use to make is not using the right broad match, phrase match or exact match of the keywords.
- In some of the situations, the number of people looking for what you are selling is low, so if you limit too much with exact matches, then you are not going to get very much traffic.
- On the other hand, if you are having too many broad match terms, then you may not get a high enough Return on Investment (ROI) on your ad campaign.
- So, the best scenario is to tweak your matches to find out what works best for your business.
- A good approach for this is to start with exact matches and then expand to phrase and broad as needed.
- If you are not getting much impressions and conversions with the exact matches, then you can add the terms as a phrase match and eventually as a broad match.
- On the other side, if you are not getting good results with a broad match then you can scale back to use only exact and or phrase matches.
- Not knowing who you are competing against:-
- Another mistake is not knowing which ads your competitors are using.
- You need to know who you are competing against, what keywords they are using and what are their landing pages too.
- For this, you want to put yourself in your customer’s shoes and see which ad you are most likely to click on. Once you do click, you have to pay attention to their landing pages and compare their landing pages with your landing pages.
- Also, create a checklist based on the things which you find.
- First, scan your competitor’s ad copy to see what you can learn and apply them. Then scan their landing pages to see how you can improve your pages.
- Once that is done, you need to test the new ad copy based on what you have learned and then create new landing pages and test them against your old ones.
- You need to follow this procedure and keep testing until you improve your conversion rates.
Therefore, following the recommendations to avoid the above mistakes people make with Google Ads will help you to optimize your campaigns and avoid the common pitfalls in which most of the people get stuck in with Ads. So, avoid these mistakes to make your Ad campaigns a successful campaign.