Internet marketers know that using Google Ads (formerly, Google AdWords) is an excellent way to drive traffic to their websites. It can also be expensive if it is not handled carefully the trick is to manage the campaigns to get...
As a digital marketer, everyone is very much eager to know about the results of their work. We are always anxious about what could be the results of our work as we have put a lot of efforts in that....
Search Engine Optimization (SEO) is an extremely dynamic field that continues to evolve more and more rapidly with the passing of each day. So, SEO requirements keep on changing and it can be hard too to keep up with the...
The goal of every Google AdWords advertiser is to maximize their Return on Investment (ROI) by increasing the conversion rate and reducing the cost per conversion. However, most of the advertisers are not achieving these goals. Most of them create...
It is not a secret at all that video is becoming more important to any company’s marketing strategy, and for many, hosting these videos on YouTube makes the most sense. You can still feature your videos on your website but...
Google Ads is one of the most advanced advertising platforms that allow big and small businesses to have their products and services advertised in front of potential customers. If you have been using this platform, you will know that there are...
Smart marketers know Google Ads is an essential part of a strong B2B marketing strategy. Google Ads are a vicious marketplace for B2B businesses. So, for some of the B2B companies, campaigning on Google Ads can often be an exhausting...
If you are already having a website that is already up and is also running successfully locally, there are chances that you are on the lookout to expand to the international market. So if you want to have an expansion...
When you invest your time and money in the SEO (Search Engine Optimization), then one of the worst case scenarios is to rank on the number one for the keyword that will generate little to no sales. For a minute,...
SERP is an acronym for the word Search Engine Result Page and also it is frequently used by the SEO professionals. A twist to the algorithms and changes to how search results are presented are often frustrated by the marketers, but...