Content marketing most often remains uncared. If you are skipping the content promotion, then you are essentially denying the matter of benefit as when the content is not being promoted then it does not reach its intended audiences and thus, the time gets wasted.
You always do your best to improve your client’s content performance. You also analyze their competitors and industries as well and also you create a relevant and useful content too. But on the other hand, you are completely forgetting about the most important part of content marketing which is the content promotion.
There are basically two main reasons for which you forget to promote the content;
- You are too much focused on managing your content plan and want to produce more and more articles; and
- You do not realize that by skipping the content promotion, you are simply decreasing your business in terms of profit and value because the content which you do not have promoted does not reach the intended audience.
Here, following are some of the basic hacks which you can apply and help to skyrocket your content marketing;
- Mention your industry’s influencers:-
- Try to reach out to your experts with a question and quote them in your next piece of content.
- Contact someone which you have effectively settled a connection and you have together worked with.
- Building and supporting an association with a new connection takes a considerable measure longer than the working with somebody who does not know you and your work well.
- So you can use Twitter and LinkedIn and shoot the chosen experts with a direct message and then you may follow up with the detailed email which should clarify the motivation behind why they should invest their energy noting your inquiries.
- Create a video supporting your content:-
- Videos get two times better and more engagement than any other form of content.
- When you genuinely put up all of your efforts and design work into creating one video, then the audience will love it, share it and will ensure that the majority of their companies should watch it too.
- So, this will let your video message to get remembered all the time.
- Use lead magnet:-
- The main objective of a lead magnet is to maximize the number of targeted leads which you can collect on the page on which your content is being published.
- If you really want to effectively attract some new customers, you just need to get imaginative and provide some important information which is relevant to the subject of your article and it should be done in exchange for prospect’s contact information.
- Some of the best lead magnets are as follows;
- Putting forth to register for a webinar;
- Providing additional information;
- Sharing useful content; and
- Ready to use templates
- Use paid advertisements on Twitter and Facebook:-
- Paid advertisement works as another great feature and you should start advertising on Twitter and Facebook.
- If you are manually selecting users to target with your promoted post will let your post reaches to your potential customers.
- If you want to do it on Facebook then you can set up for your ad promotion and target both of your Facebook fans and followers.
- Also, ad settings and filters will help users to select the right type of audience.
- Set up a remarketing campaign:-
- Mostly not more than 30% of visitors are willing to give you their contact information. The rest of them will either remove through your content or close the tab and will get back to what they were previously doing.
- But still you are having a second chance with them and it will be with the help of remarketing campaign.
- For the remarketing campaign, you need to prepare the banners and the landing pages that are relevant to your content.
- These could help you to invite your users to join a webinar or offer some exclusive content.
- Thus, prepare a script to automatically exclude the existing clients from your remarketing campaign as there is no need to bother them.
Therefore, the content promotion might be slightly discouraging but it is worth it. Delivering this particular content in the hands of the right audience is totally your responsibility as it is never an easy task. So try to apply all of the above hacks for your content marketing and then you will realize the benefits later down the road.