If you are looking to build traffic to your website, you need to look at places where your potential customer resides online. With more than one billion active users from all around the world, Facebook seems to be one of the most reliable traffic sources for your website.
Getting Facebook fans to your website and then hopefully onto your email list is even more critical with Facebook’s latest announcement of decreased organic reach for pages.
Try to use the following steps to get more traffic to your website through Facebook-
- Regularly publish engaging content:-
- The easiest and simplest way to build engagement and loyalty on Facebook is sharing interesting tips, news, videos, and pictures of your products and services on your page several times a week.
- Also, make sure you should include links to your page posts.
- Also, you should clear calls to action button so that customers can easily click through to your website.
- So, by regularly publishing a new content to your page can increase traffic to your website.
- Create Facebook ads to increase website traffic:-
- Facebook Ads to increase website traffic appears as large, clickable images in people’s news feed on desktop and mobile devices.
- They are optimized to get more customers directly to your website with special offers, product sales or exclusive content.
- By creating Facebook Ads the number of traffic can also be increased to your website as nowadays, more and more people are active on Facebook and they will love to see your ad if it seems to be interesting.
- So, make sure that your Facebook ad is eye-catching and it may attract many customers to buy your products or services.
- Optimize your targeting pages:-
- The next thing you want to do is make sure to optimize the way you post.
- There are basically three different ways that you can post a link to your website, and depending on your audience you can get different results. The three different ways are as follows;
- Cut and paste the link into the status section and allow the link to pull in the photo and metadata;
- Post a photo and then add the link into the status update with a little blurb about the link; and
- Post your link in the status section and the “X-out” the link data that is pulled into change the post to “text only” even though it has a link to it.
- With all of the above three mentioned ways, you need to test which one gets the most engagement and drives the most traffic for you.
- When promoting a Uniform Resource Locator (URL) in your posts and page post ads, make sure that you use relevant web pages that are optimized for conversation.
- For example, if you are promoting a new product, link people directly to that product’s page and make it easy for people to make an instant purchase rather taking them to a generic homepage.
- Target your ads:-
- Facebook has many targeting tools to help you reach specific groups of people.
- For example, you can use information such as location, age, gender and interests to show your ads to the right people.
- You can create specific ads for current and new customers based on their;
- Location:- Target customers in specific countries, counties, cities or posts codes.
- Age and gender:- Select the age range and gender of the people who will find your ad relevant.
- Interest:- Reach the audience based on their listed interests.
- Connections:- Decide which connections to share your ads with. For example, people who have liked your page or joined your group or Facebook event.
- Measure and optimize:-
- Optimize for clicks:- bidding is great for increasing website traffic since it optimizes your ad for clicks and your ads will be shown to people most likely to engage with the content
- Test various types of Page post:- Test various calls to action (CTAs), as well as images and offers to see which ones drive the most engagement
- Use Page Insights and the Ads Manager:-to see which posts and ads are performing the best and which audiences are engaging the most
- Ads Manager:-allows you to export specific reports to see which types of people are interacting with your ads. You can use this information to refresh your ad copy and images and continue running with the best performing ads.