The difference between the B2B and B2C sales tactics is clear. B2B transactions are traditionally very complex, happen over a long period of time, and also require continual hand holding from professional services organisations from deployment well past adoption. Especially...
We live in a world of instant gratification and infinite distraction. From steady streams of information to constant interruptions from our phones, it is not surprising that the human attention span is now less than that of a goldfish. Every website’s...
A close relationship that lies between effective social media marketing and search ranking is undeniable. Search Engine Optimization (SEO) is an ever-evolving industry that keeps on refining itself. Sometimes, it is almost impossible for it to make it clear and easy...
As a digital marketer, everyone is very much eager to know about the results of their work. We are always anxious about what could be the results of our work as we have put a lot of efforts in that....
Measurement is what makes marketing a science, rather than a superstition. For many business owners, marketing is an extra expense. It is something to spend money on only when the budget is flexible enough to accommodate it. This is because...
The goal of every Google AdWords advertiser is to maximize their Return on Investment (ROI) by increasing the conversion rate and reducing the cost per conversion. However, most of the advertisers are not achieving these goals. Most of them create...
You probably know by now that advertising your business on Facebook is no longer an option, no matter which demographic you are marketing to. Facebook advertising can be expensive. Even if you do it well and your campaigns are putting...
Instagram is an online mobile photo sharing, video sharing and social networking service that enables its users to take pictures and videos, and share them on a variety of social networking platforms like, Facebook, Twitter, Tumblr, etc. These days the image...
Social media is an extremely powerful tool to engage your target audience, but if perceived in a wrong way, it can become incredibly hazardous to your brand. Just because you have created a Facebook page for your business then it...
It is not a secret at all that video is becoming more important to any company’s marketing strategy, and for many, hosting these videos on YouTube makes the most sense. You can still feature your videos on your website but...