Nowadays, social media marketing has become that much popular that everyone is used to do it. Everyone wants to jump on the popularity of making their brand awareness and feel its presence on social networking websites. The simplest reason for this is that is the place where most of the crowd is.
Social media can be one of the most successful marketing channels but it is only when if you are doing it in the right way. Just being active on the social media is not just enough there are a lot of noises that you need to break through if you want to find the success.
Also, social media can be challenging too. With so many of the platforms to keep up with like Facebook, Instagram, Pinterest, and ad targeting capabilities, it can be tough to feel like you have got a lot of things to handle, and easy to feel like you are definitely making some mistakes. Everybody makes some mistakes. Social media marketers are no different. Here are some of the common mistakes to avoid in social media marketing;
- Failing to create a social media marketing strategy:-
- As you need to figure out your business’s product and the audience too, so you just have to approach your social media marketing strategy.
- Many companies might have executed without a solid social media marketing strategy and you could be one of them.
- Your plan should be in such a way that it should build on your presence and not let it decrease.
- Your strategy must have; goals, target audience, tactics, time investment, and team though.
- So, you have to create a social media marketing strategy.
- Failing to engage in conversations:-
- Your social media updates are obviously useless if no one is sharing them with anybody or even are not responding to them.
- Your posts and contents should be designed to obtain conversations with your audiences. If you are not getting these reactions then your overall strategy and the content should be revisited.
- When a customer is responding to your posts or even if he/she is commenting just make sure that you reply to them.
- Every comment which a customer is posting whether it is positive or negative presents an opportunity to communicate with the customers directly.
- So, be friendly and personable that is what social media is all about.
- Also, try to involve other departments too that can interact with the customers like; sales, customer service, billing and production in your social media strategy to communicate with your customers.
- Therefore, just do not ignore your social media audience, use it to engage with the prospects and customers and respond to their inquiries.
- Having too many accounts to manage:-
- Many businesses make the mistake of jumping on every social media network possible, setting up accounts and trying to manage them all only to realize that they are trying to stretching out their marketing resources thin and producing very little results in the process.
- One dedicated marketing professional can effectively manage not more than 2-4 social media accounts.
- If your organization’s social media strategy is in the hands of a single team member, then you should focus your resources and energy on the “Big Three Social Media Websites” i.e., Facebook, Twitter, and LinkedIn.
- Thus, just do not try to be on all social networking sites at once. Simply just choose strategic ones to engage in like, Facebook, Twitter, and LinkedIn.
- Not having a social media marketing plan:-
- Social media marketing can be a massive waste of time without having a proper plan of action.
- Many companies fall into this trap as they just occasionally post the things to their social media accounts, share some of their content here and there and they try to attract more followers or customers. This is not social media marketing which is having no plans.
- Social media marketing must be approached in the same way you approach your planning for any kind of marketing campaign.
- You should have some specific goals, budgets and concrete a plan of action that outlines what you are trying to accomplish and much more.
- Therefore, do not just jump into social media without having a well-defined strategy. Rather create a plan which outlines goals and budgets too.
Thus, it is very much important to learn from your mistakes and correct these as soon as possible.