The difference between the B2B and B2C sales tactics is clear. B2B transactions are traditionally very complex, happen over a long period of time, and also require continual hand holding from professional services organisations from deployment well past adoption. Especially...
Measurement is what makes marketing a science, rather than a superstition. For many business owners, marketing is an extra expense. It is something to spend money on only when the budget is flexible enough to accommodate it. This is because...
You probably know by now that advertising your business on Facebook is no longer an option, no matter which demographic you are marketing to. Facebook advertising can be expensive. Even if you do it well and your campaigns are putting...
Social media is an extremely powerful tool to engage your target audience, but if perceived in a wrong way, it can become incredibly hazardous to your brand. Just because you have created a Facebook page for your business then it...
Google Ads is one of the most advanced advertising platforms that allow big and small businesses to have their products and services advertised in front of potential customers. If you have been using this platform, you will know that there are...
Content marketers, especially the B2B content marketers need to start paying close attention to the social media website i.e., LinkedIn. Once known only for its job recruitment capabilities, the professional social website has been quietly expanding its offering. In the last few...
Business to Business (B2B) marketing on Facebook is not new. The usage of this is getting more common among businesses. Facebook is quickly becoming the most powerful platform in social media because of the total number of users, the engagement...
Smart marketers know Google Ads is an essential part of a strong B2B marketing strategy. Google Ads are a vicious marketplace for B2B businesses. So, for some of the B2B companies, campaigning on Google Ads can often be an exhausting...
Your customers are very much smart. Traditional marketing tactics just do not work anymore and businesses need to evolve to using a different approach. This is where content marketing enters the picture. Nowadays, almost every business you have ever heard...
Social media has changed everything when it comes to marketing. Before you should get to know about how one should hype their products pre-launch using social media websites, you should understand why it is required in the first place. Social...