Google Ads Vs Facebook Ads – What Should Your Business Be Using

Your online business can benefit greatly from internet advertising. Ad running may be time- and labor-intensive, for sure. But all the work will be readily repaid by the sales potential they claim. Naturally, you want your company to be lucrative, so each and every dollar you spend on digital marketing should be significant. This is why it is crucial that you choose the best platform—or platforms—on which to promote your shop.

In this article, we’ll look at the differences between Google Ads and Facebook Ads, how they both operate, and why you should think about utilising both as part of your overall digital marketing plan.

Google Ads Vs Facebook Ads: Which Is Better?

In contrast to Facebook’s advertising platform, which is utilised for paid social marketing, Google Advertisements manages search and display ads. Here are some advantages of Google and Facebook advertisements for entrepreneurs.

According to Smart Insights, in Q1 2020, Facebook news feed advertising had a median CTR of 1.11% as opposed to 0.47% for Google Display ads. Additionally, when compared to display advertisements and Facebook ads, Google search ads had the greatest CTR (1.55%).

Facebook and Google each have different audiences. Both have grown into considerably larger platforms with devoted followings throughout the years. Both platforms offer strengths that startup entrepreneurs are currently utilising for the greatest commercial results.

Both Google and Facebook advertisements are effective advertising channels with a number of benefits. But before choosing where to run your advertising, it is important to assess your company’s elements because there is no one size fits all.

If you’re unsure of the right course of action, Codeaxia, one of the top paid-marketing firms in India, can advise you and assist you in making your decision. It’s time to get in touch with us if you are having problems and are unsure of how to start a marketing campaign and launch your company.

One of the top PPC companies in India is Codeaxia, which offers excellent PPC services. We have established ourselves as a leading pay-per-click management company and have created our own distinctive system for handling campaigns for both tiny startups and well-known companies. We are a group of digital enthusiasts at Codeaxia with expertise in both Google and Facebook Ads.

What distinguishes Facebook ads from Google advertisements?

It’s important to comprehend the main distinction between the two ad platforms before comparing the strengths and features of Google Ads and Facebook Ads.

Google Ads: Paid search

Google Ads, previously Google AdWords, is the biggest and most well-known PPC advertising platform in the world. It is now referred to as “paid search” due to its extensive use. Even though other platforms, including Bing Ads, function in a similar manner, the two phrases are still used interchangeably.

Facebook ads: Paid social

The practice of advertising on social networks, sometimes referred to as “paid social,” is best exemplified by Facebook Ads. Facebook has emerged as a fiercely competitive and potentially lucrative component of many firms’ digital advertising strategy.

The strengths & advantages of Google Ads

An enormous crowd

The enormous reach of Google as an advertising platform is one of its key benefits. More than 40,000 search inquiries are handled by Google every second, for a yearly total of more than 1.2 trillion.

A level playing field

Whoever has the greatest advertising budget somehow inevitably “wins” at Google AdWords is one of the biggest myths among people new to PPC. Fortunately, this couldn’t be further from the truth, since Google Ads places a greater emphasis on ad quality and relevancy than on the amount of money spent by advertisers.

A variety of advertising formats

The text-based advertising that Google presented alongside its search results were, to put it mildly, primitive when AdWords originally started in 2000 (with a grand total of just 350 advertisers), but they did include many of the same components that can be found in today’s ads.

The strengths & advantages of Facebook ads

Unmatched audience specificity

Facebook has a genuinely massive worldwide audience, similar to Google.

A platform that is intrinsically visual

Contrary to their more text-based, text-based PPC counterparts, Facebook advertisements are quite visual. The best Facebook ads seamlessly integrate with the photos, videos, and other visual content in users’ News Feeds, allowing marketers to take advantage of not only the highly persuasive qualities of visual ads but also to do so in a way that communicates the aspirational messaging that makes high-quality ads so compelling.

Outstanding ROI

The intricacy of Facebook Advertisements’ targeting possibilities, as well as the resources available to create stunning, compelling ads, frequently astound businesses and marketers testing the platform is impeccable.


Regardless of whether you use Facebook Ads or Google Ads, your advertising campaigns won’t increase sales and conversions for your company in a miraculous way. There will be a lot on your plate. The most crucial PPC performance measure to monitor is CTR, followed by CPC, CPA, conversion rate, ROAS, and other metrics. The issue is that none of these tools actually helps marketers track their campaigns easily. Before you even begin the analysis, you’ll need to manually collect data from several reports and organise it into categories in a spreadsheet.

Additionally, using two platforms is troublesome. But through Codeaxia, it won’t be difficult.

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