If you ask most of the business owners what is the best way to generate the traffic on your website, they will surely talk about SEO (Search Engine Optimization) with you. Also, there are plenty of others channels available like social media but nothing can be really compared with the search engines.
The goal of SEO is to have the search engine spiders which will not only find your website and pages but also it will specifically rank the page relevance so that it will appear on the top of the search engine results or search engine pages. Also, the process of optimization is not only a one-time process but it also requires maintenance, tuning and continuous testing and monitoring of the website.
Fortunately, there are many ways to optimize your website that while not guaranteeing high ranking on search engine result pages, do provide some great opportunities to generate website traffic and boost up your conversion rates. Following are some of the ways given which can be used to optimize your website for the research;
- Keyword research:-
- If you are having a new website then you must do proper research on the keyword in order to find the right keyword for your product or service.
- The keyword which you have selected should bring in traffic but also have an appropriate amount of competition.
- SEOs have started the shift from individual keyword phrases to topics as this will allow search engines like Google to answer the questions with web pages even if that page is not optimized to the phrase.
- It will be better if you will do the research on the keyword with the help of Google AdWord tool as it can still give you some good ideas for keywords.
- As everyone wants keywords that have low to medium competition in an area so you should do proper keyword research.
- Great content:-
- Great content has become one of the most important requirements to rank well in the search engines. This means that the websites which are having a good content or the well-written content are finally starting to get the ranking which they deserve.
- Researches have shown that the websites which are having longer content or that show longer posts tend to rank better as compared to the others.
- Also, one of the most important tips, is that length is not the only thing which matters, make sure that your posts are fun to read. Try to avoid boring or stuffy content that looks like a legal document.
- Page load time:-
- Some of the websites which have slow load times saw a drop in traffic from the Google.
- Page load speed is considered as the ranking factor for the Google.
- In order to fix the page load speed problem, then follow the below-given points;
- Measure how long your website’s page is taking to load;
- Optimize your website properly to improve the performance;
- Also, after making some changes, measure the performance again.
- Thus, it is considered as a good idea to periodically check your page loading speed on a few random pages only to make sure that the changes which you have applied in your website has affected or not.
- Mobile design:-
- Nowadays, most of the customers are using their mobile phones to surf the internet.
- This is the reason why it is important that you use a mobile design for your website so that pages should be shown up easily on the small screen.
- Google has also recommended a mobile-friendly design as it makes easier for the visitors to have a single URL.
- Thus, your web pages will load faster as your website does not need to be redirected to another page for a mobile device.
Hence, optimizing your website is not only important for higher search engine rankings but also for improving your visitor’s experience and own web presence. By doing this, your website will be seen as the relevant website and will be popular for a prospective customer’s search query. SEO is all about creating a strong, effective web presence and building a brand awareness which will be rewarded with higher search result pages. Effective optimization also involves finding and creating a balance between the search engine and the human side of things. So, by finding this critical balance, your website will be looked at the most favorable search engines and your customers.