Business to Business (B2B) marketing on Facebook is not new. The usage of this is getting more common among businesses. Facebook is quickly becoming the most powerful platform in social media because of the total number of users, the engagement levels and the targeting possible for paid placements.
Ignoring Facebook is almost as bad as not being visible online. The businesses which you want to target with your marketing still has humans managing and owning them, chances are that the decision makers do also have their Facebook accounts.
Facebook is largely a visual social network. In fact, the posts with images get more engagement than those without. If you want that the people should stop scrolling the Facebook and engage with your posts then try to use high-quality images combined with a bold font and one key message also to support your expert status.
In this article, you will get to know the ways that Facebook can be used for B2B marketing:
- Reputation management:-
- Social media, especially Facebook is excellent for reputation management.
- When you are considering Facebook for B2B marketing, however, it is very much important that you assign very much dedicated person to handle your accounts.
- Unattended social media is worse than having no social media.
- There are high chances that things can go uneven when you have an angry client and no one attending your social media pages.
- You might get the occasional trolls, but many times it might just be a communication gap.
- Thus, both of the situations need to be attended as timely as possible if you care about having a good reputation.
- Showcasing your brand identity:-
- Business clients care very much about your intentions and values.
- Linking to transparency, they can see how you respond to client concerns and decides if they want to do business with you.
- They can also see that if your brand identity suits the idea of what they have in mind for themselves.
- Credibility and transparency:-
- Facebook gives your business a sense of credibility.
- If a potential client cannot find you online and you are also not on Facebook, then you might not exist for all that they know.
- If you are on Facebook, the potential business clients can verify that you are who you say you are and you do what you say you do, especially in that case when your business is still small.
- Sharing valuable content:-
- You can share some of the “how to” videos to assist your clients with the issues they might encounter.
- You can also share some of the industry news that they might find interesting, or also you can share your own news relating to new product releases or services that you are working on.
- Another good idea for this is to create a blog and share the posts on Facebook.
- Remember that you should brand your content with the logo, because if it gets shared, then people can still link it back to you.
Thus, successfully marketing your B2B on Facebook means you have to produce the content for your customers, not simply just promoting your own brand. You should stay in that mindset that as you try the above tactics then you will be on your way to winning B2B business on Facebook.