Long days and even the longer nights are now behind you. You and your development team have created the app of your dreams and the one that you will hope will be the great hit on Google Play and Apple App Store.
Your app is all set to launch and want to create a huge demand and drive more and more people to download it. But also, it is not that much easy to make your app stand out.
As mobile marketers, all of you are well aware that mobile marketing has now truly come of the age and also it is the most vital thing nowadays. More and more device users are spending their time on social media or social websites these days. You can also use this aspect of mobile social networking to your great advantage and can gain immense of profit from it.
Now it is the time to get aware about the ways through which social media can help in mobile app marketing. Here are some of the following ways which surely can help you.
- Promote your mobile apps with a powerful trailer:-
- A good trailer has energy, excitement, and enthusiasm.
- It can also include a call to action either in the video or in the surrounding descriptions.
- A trailer for your mobile app will help you to let the people know about what you are all about, what does this app do, and many more things.
- Also, post the videos everywhere and use social media and influencers and blog to share it to most of the people.
- Paid advertisements are highly efficient as it includes social media advertising across Facebook, Twitter, YouTube, Instagram and much more. Also, experiment it with the smaller budgets first and then measure downloads.
- Thus, try to promote your mobile apps with a powerful and enthusiastic trailer which will encourage the users to download it.
- Use content marketing for mobile apps:-
- Content marketing is a super duper effective way to reach most of the people to most likely to download your app.
- Try to include a clear call to action like download now, download here, learn more and many more things.
- When you will be thinking about what types of content to deliver. People will love that content which is unexpected and more memorable.
- Comedy or shocking content is always a big hit and also it will make more impression in the minds of the consumer as more of an impression you make, the more likely they are to share it with their friends. This is what exactly you want.
- Define your social media voice and build a fan base:-
- Before you start updating, twitting and blogging the content just be sure that to match your social media voice to your app’s personality.
- Facebook, Twitter, Instagram, Snapchat, and LinkedIn are the great places to share the content.
- But also, do not stop there, the main idea is to build a fan base by creating conversations and relationships with the customers.
- When someone comments on the photos, videos, or posts then your task is to jump into the conversation that is what you are there for.
- Also, you may offer small incentives across your social media channels. Hold weekly contests or just give away small prizes if a fan can correctly answer the app related question.
- Thus, this is an effective way to draw some attention and build some loyalty.
- Be consistent with your social media marketing:-
- Once you have started the marketing on social media then do not need to stop or you do not need to slow down.
- To build up the fan base you have to consistently share, engage and reengage the posts for the people on a regular basis, otherwise, they will think you have lost the interest and they go will go to another place.
- Always try to add for the fresh content and share the content which is being related and it should be on a regular basis.
- This develops goodwill between you and other people and for the businesses whose content you are sharing with them and also they will return the favor.
Therefore, there are a lot of social media channels that will help you in marketing or promoting your mobile app. The above-mentioned points will surely help you and then you will be well on your way to increase downloads.