Social media has changed everything when it comes to marketing. Before you should get to know about how one should hype their products pre-launch using social media websites, you should understand why it is required in the first place. Social media allows you to connect with people and encourage the engagement with very little money. So, now instead you should spend so much money hoping to get in front of the “press” you are the media. This means you are a media outlet and you can leverage that following every time you launch. Even if you do not produce content, there are some of the pretty good chances that you have developed relationships across the social channels. All of these outputs provide you the great opportunity to take the launch process to an entirely new level.
It is obvious you might be very much excited about the launch of your product. It is going to change the world and everyone is going to love it. For this, you are thrilled and you want people to feel the same. So, you should just make sure your product just does not launch, but it should blast off into space.
Here, the following are some of the ways to use social media to advertise the products pre-launch:
- Create a hashtag:-
- A hashtag encourages the users to share their own content with the other people.
- Creating a hashtag is considered as a good example of generating buzz without directly promoting the product which is being similar to the pre-released product.
- You should also create a hashtag to spread the word about your product when it is being about to release in some days.
- Having a designed hashtag makes it easier for the fans to find the content which is related to your brand and its products.
- Also, you can look up to your hashtag and see what kind of comments and conversations are being shared.
- So, create a hashtag in an attractive way before you launch your product.
- Host a contest:-
- When people are given the opportunity to win something, they are likely to be more excited about the launch of the product.
- You should choose a fun prize which could also be your new product and then organize a contest that will encourage people to spread the word.
- You should also ask the users to re-tweet, share, repost or tag a friend to participate.
- Create a video that is personal:-
- As already known to everyone that social media provides an amazing opportunity to connect with the people, so you should create a video that reveals the need which you hope to address.
- Revealing a video on social media makes the people get excited about the product which has to be launched.
- So, create a video of your product before launching it in the market, and it should be in such a way that it will create an excitement in the minds of the people who are watching it or who have still not watched it.
- Also, advertise your pre-launch product’s video on each and every social media website.
- For eg; creating a video of a product is similar to the trailer of a movie. Trailer of a movie is launched before the releasing date of the whole movie and trailer is made in such a manner that it creates an excitement in the mind of the people. So, in a similar way, your product’s video should be exactly full of excitement.
Thus, create an event to build anticipation for the launch of your product. Choose a set date, time, venue and other event details too so that people can count on it. You should also invite fans over social media and include something to look forward to it.