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We live in a world of instant gratification and infinite distraction. From steady streams of information to constant interruptions from our phones, it is not surprising that the human attention span is now less than that of a goldfish. Every website’s...

A close relationship that lies between effective social media marketing and search ranking is undeniable. Search Engine Optimization (SEO) is an ever-evolving industry that keeps on refining itself. Sometimes, it is almost impossible for it to make it clear and easy...

As a digital marketer, everyone is very much eager to know about the results of their work. We are always anxious about what could be the results of our work as we have put a lot of efforts in that....

Search Engine Optimization (SEO) is an extremely dynamic field that continues to evolve more and more rapidly with the passing of each day. So, SEO requirements keep on changing and it can be hard too to keep up with the...

Measurement is what makes marketing a science, rather than a superstition. For many business owners, marketing is an extra expense. It is something to spend money on only when the budget is flexible enough to accommodate it. This is because...

It is not a secret at all that video is becoming more important to any company’s marketing strategy, and for many, hosting these videos on YouTube makes the most sense. You can still feature your videos on your website but...

Content managers have a lot of responsibility on their shoulders. They just need to make sure that their content is being helped for the customers and drives sales. But the forward-thinking companies do not just want to drive sales also...