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Content managers have a lot of responsibility on their shoulders. They just need to make sure that their content is being helped for the customers and drives sales. But the forward-thinking companies do not just want to drive sales also...

When you invest your time and money in the SEO (Search Engine Optimization), then one of the worst case scenarios is to rank on the number one for the keyword that will generate little to no sales. For a minute,...

SERP is an acronym for the word Search Engine Result Page and also it is frequently used by the SEO professionals. A twist to the algorithms and changes to how search results are presented are often frustrated by the marketers, but...

Before you could get to know about lead generation on social media, it is time to define exactly what actually it means when all of us want to talk about the lead. Leads are quite simply, potential customers who have...