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Smart marketers know Google Ads is an essential part of a strong B2B marketing strategy. Google Ads are a vicious marketplace for B2B businesses. So, for some of the B2B companies, campaigning on Google Ads can often be an exhausting...

Content managers have a lot of responsibility on their shoulders. They just need to make sure that their content is being helped for the customers and drives sales. But the forward-thinking companies do not just want to drive sales also...

When you invest your time and money in the SEO (Search Engine Optimization), then one of the worst case scenarios is to rank on the number one for the keyword that will generate little to no sales. For a minute,...

SERP is an acronym for the word Search Engine Result Page and also it is frequently used by the SEO professionals. A twist to the algorithms and changes to how search results are presented are often frustrated by the marketers, but...