Measurement is what makes marketing a science, rather than a superstition. For many business owners, marketing is an extra expense. It is something to spend money on only when the budget is flexible enough to accommodate it. This is because...
The goal of every Google AdWords advertiser is to maximize their Return on Investment (ROI) by increasing the conversion rate and reducing the cost per conversion. However, most of the advertisers are not achieving these goals. Most of them create...
You probably know by now that advertising your business on Facebook is no longer an option, no matter which demographic you are marketing to. Facebook advertising can be expensive. Even if you do it well and your campaigns are putting...
Instagram is an online mobile photo sharing, video sharing and social networking service that enables its users to take pictures and videos, and share them on a variety of social networking platforms like, Facebook, Twitter, Tumblr, etc. These days the image...
Social media is an extremely powerful tool to engage your target audience, but if perceived in a wrong way, it can become incredibly hazardous to your brand. Just because you have created a Facebook page for your business then it...
It is not a secret at all that video is becoming more important to any company’s marketing strategy, and for many, hosting these videos on YouTube makes the most sense. You can still feature your videos on your website but...
As the digital marketing headhunters, we often see that most seasoned professionals make mistakes on the social media that are easily avoidable. Social media is a place to showcase your awesome personality and get creative. But for marketing professionals, one small...
Google Ads is one of the most advanced advertising platforms that allow big and small businesses to have their products and services advertised in front of potential customers. If you have been using this platform, you will know that there are...
Content marketers, especially the B2B content marketers need to start paying close attention to the social media website i.e., LinkedIn. Once known only for its job recruitment capabilities, the professional social website has been quietly expanding its offering. In the last few...