10 Ways to Reach Customers Better

For any business enterprise, it is their moral duty to produce those goods and services which are in high demand by the customers or according to the taste and preferences of the customers. Nowadays, there are many ways like emails, trade fairs, social media, meetings and much more through which a producer can connect with the customers. But it totally depends on the customer to choose the most right and appropriate way through which he/she can connect with their potential customers.

The main objective of any business enterprise is to connect with the customers and make trust and loyalty among them. A true connection with your customers can be build by making good relationship with them and maintaining it for future or making a long-term relationship with them. Following are the 10 ways through which you can reach customers better through the web –

  1. Connect with customers through social media:-

  • The very first step for any business enterprise for connecting with customers is to connect with them through social media.
  • As a producer of a business enterprise, it is your moral duty to connect with the social channels that your customers are using nowadays.
  • A producer should always use those social media websites in which customers are very active like, LinkedIn, Facebook, Twitter, Instagram and many more social media websites.
  • If you find zero presence of customer on any particular website then don’t waste your time on that and switch to other websites.
  1. Target your customer through paid advertising channels:-

  • Nowadays, the most popular and common paid advertising channel is Google AdWords.
  • They will help you to build profiles on the internet through data and Ad networks can identify who you actually want to reach.
  • Advertising through paid channels will be the best solution for you to reach your target customers and small business will grow-up in the market.
  • Therefore, the ability to connect with your customers through paid advertising channels for your goods and services can give you step up in the market against your competitors.
  1. Regularly updating your website about your customer’s interests:-
  • If you want to attract customers to your websites, the main key behind it is to regularly update your website through topic ideas, keywords and much more with your main area of interest.
  • By selecting the right topics and keywords it will give your business the potential to achieve higher rankings in various search engines.
  • Therefore, position your business in a way in which your customer’s needs are fulfilled
  1. Partner with similar companies:-
  • There are many similar companies trying to reach customers like you.
  • Try to find out those companies rather than competing with them and try to make team with them.
  • Once you find a few similar companies partner, share each other’s blog every few weeks, share each other’s social media posts.
  • Find out more ways how your online efforts can work out together not only to reach high rankings but also to bring some value to your targeted customers.
  1. Provide relevant customer reference to your target customers:-
  • Your customer reference should connect with a candidate.
  • Whenever visitors see your product for the first time, the first question which mostly comes in their mind is, ‘what they are having for me?’
  • For this process, provide them with a direct answer by showing real examples of customers like themselves.
  • Proof them socially why your product is exceptional with others, what are the advantages of your product and much more.
  • Also, create customer reference videos for convincing more customers.
  1. Create a customer profile:-
  • A business enterprise must create a perfect profile of a customer who would like to utilise the product or service that is being provided.
  • A customer profile is a great way for a business to measure the needs and preferences of the customers.
  • A customer profile must include likes, dislikes, email address, contact number and many other important aspects.
  1. Conducting surveys:-
  • Surveys are one of the best methods for gaining trust and loyalty of the customers for your product or services.
  • Conducting surveys and getting feedback from the customer is the best way to understand the view about the product or service or what type of product or service they are looking for.
  • Therefore, a business must conduct a close survey to get into the mind of people who responded to their product and services and do the necessary required changes.
  1. Conduct keyword research:-

  • Use the keyword planning tool by Google.
  • Customers conduct strong online research for the items they are looking to purchase and most importantly from whom they would like to purchase.
  • Keyword research will help the business to find out the need and preferences of the customers they are looking for.
  • It is important for the business to conduct keyword research as it will help to gain an understanding of how the customers are finding what they need.
  1. Write Attractive headlines:-
  • Headlines attract the eyes of the customers because users want to see exactly what the page is about.
  • Bold and attractive headlines will give customers the actual information about the product or service.
  • Nowadays, design trend is becoming common on the homepages of many business enterprises.
  1. Get customer reviews:-

  • A business enterprise can get reviews from their customers from various social media channels.
  • An honest review will help the companies to get to know their customers better.
  • Getting customer review will also help the new customer to know about the business enterprise.
  • Therefore, the customer review must be visualised so that the business can understand their customer better and can provide the best experience with their product or services.

Thus, by following these strategies you’ll make your customer happy and ultimately offer them a big reason to come back again for the purchase of product or service and also tell their friends about their experience.

  • Ricardo Ramos
    July 3, 2017 at 7:44 pm

    Another idea.

    Users and companies have been changing their behavior/strategies towards mobile apps and social media, in prejudice of websites.

    Social media is becoming increasingly important (some companies are not even bothering to build a website). Today, nearly 80% of business have a dedicated team, social media is now a standard operating procedure.

    Sports stars, like Lionel Messi, Kobe Bryant and Cristiano Ronaldo, have left websites almost completely and are engaging with their fans via Instagram, Facebook and Twitter. The website they own is not devoted to the player itself or to sell products, but as a place to promote their social media profiles.

    An interesting example is has as its only function to connect to their various social media profiles. And there are other examples of brands that only exist solely on social media.

    There are more than one million apps in major app stores, something like an app for any circumstance in our life. In the scientific literature, there are evidences that users prefer to use Mobile Applications instead of web browsing, and stores which have an app have more chances of selling their products than those who do not (Kang, Mun, & Johnson, 2015).

    This evidence suggests a change in users’ behavior and companies’ strategy towards Websites, influenced by the increasing use of Social Media and Mobile Apps.

    As an expert, what do you think about this?
    Why do you think users are changing their behavior?
    Can you imagine this a problem to the future of websites due to its (probable) decreasing use?

      • Ricardo Ramos
        July 4, 2017 at 3:21 pm

        I agree with you.

        But to reach the consumers, it is necessary to understand their journey.

        Imagine the following scenario:
        On my Facebook news feed, I find an article about Denver Rock ‘n’ Roll Half Marathon and while reading the comments I feel compelled to participate. Through the Rock ‘n’ Roll Marathon Series Mobile Application I can make the online registration. Since I live in Lisbon, and never visited Denver, I decide to stay for some days after the event. On Airbnb app I rent a place for those dates. The Air Transportation app provides me with the ideal platform for flight booking and online check-in. At Denver, Uber’ or Spinster’ apps are perfect to move around the city. Again, on Facebook, it is possible to search for a group of runners in order to keep up with the necessary stamina for the event and maybe to get to know the Half Marathon route. While in Denver I can use Trip Advisor app or Foursquare Social Media platform to choose the best restaurants and use Google Maps or the Official Denver Visitor App to see main spots to visit…

        This scenario illustrates the possibility of making everything by only using apps and social media platforms, without the need of visiting a Website. And I can imagine several other scenarios with the same output.

        A paradigmatic example comes from China. WeChat app is becoming the dominant portal to the web. WeChat users can book doctor appointments, pay traffic fines, and call a cab all directly from the app. So in addition to not needing to visit a website, they do not even need to visit another app. (The ridesharing apps just integrate with WeChat, which acts as a hub.)

        Strategically thinking, does it makes sense to lead users to our website when it seams that they are not in to it?

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