character count guide blog posts videos tweets

The Character Count Guide For Blog Posts, Videos And Tweets

When it comes to writing content for your website or posting content on social media many marketers wonder that what should be the limit of the content that is to be posted. This article contains a character count guide to help make your blog posts, videos and tweets more convincible to the readers.

As there is a way to make your readers more likely to click, all you have to do is know how long to write your blogs, videos, and tweets. Following are some of the short version of the character count guide which is broken down into bite-size bits.

  • Ideal headline Length:-
    • It should be 8 to 12 words and under 70 characters.
    • If you want that your post should be ranked well in the search engine then you should keep the title under 70 characters so that it does not get cut off in the search engine results.
    • You should also try to add keywords in the blog posts near the beginning of the title.
  • Ideal Blog Post Length:-
    • It should be 1,600 words and it should take minimum 7 minutes to read.
    • According to the experts, your blog posts should be as long as it needs to be.
    • However, the length of the post that captures the most attention on an average was the posts that took 7 minutes to read and it works out to be about 1,600 words.
    • Thus, you should test out blog post length to see what works best for your audience.
  • Ideal Title Tag Length:-
    • It should be 70 characters or fewer.
    • A title tag is the HTML tag which describes the topic of a webpage or describes what the blog post is all about.
    • They are mostly used on the search engine result pages to display a brief extract for a given page.
    • This is most important for both SEO and social sharing.
    • It should be about 70 characters or the length should be fewer so that it does not get cut off in a Google Search Engine Result Page.
    • Typically Google used to display the first 50 to 60 characters of a title tag, or as many characters that will fit into the 512-pixel display.
  • Ideal Meta Description Length:-
    • It should be 155 characters or fewer.
    • A Meta description is an HTML and XHTML element that generally describes your page to search engines.
    • In simple words, it is the short description which you see on the search engine result page to preview what the page is all about.
    • Search engines generally cut the extract longer than 155 characters.
    • Thus, it is best to keep Meta descriptions between 150 and 160 characters only.
  • Maximum Length of Status Update:-
    • The maximum length of status update on Facebook should be 63,206 characters.
  • Ideal Length of Status Update:-
    • The ideal length which is suitable for the status update should be 40 characters.
  • Ideal Length of a Video:-
    • It should be 35 to 40 seconds long.
    • The best practice for sharing the videos on social media sites like Facebook or other media sites are to keep it short.
    • Keep in mind that, time should be just enough to draw user’s attention, but it should be without forcing users to leave their environment.
    • Thus, make videos compelling enough to tempt users to stop and watch.
  • Tweet:-
    • The maximum length of a tweet is 140 characters.
  • Ideal Tweet Length:-
    • The ideal length of Tweet is 100 characters without a link and 120 characters with a link.
    • Try to leave some room for the users so that they can include a short comment if they choose to manually re-tweet you.
  • Ideal Hashtag Length:-
    • It is under 11 characters and also try to keep it shorter if you can.
    • Technically, it is possible that hashtags can be up to 140 characters long.
    • If hashtags are 140 characters long then it would be very difficult to read for the users.
  • Video Duration in a Tweet:-
    • It should be up to 30 seconds long.
    • This applies to only those videos that are imported or are uploaded to the Twitter app itself.

It is obvious that these numbers may change at any time and it can be for any reason. So, be updated with this and you have to be flexible too.

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