Top
essential metrics measure digital marketing

Essential Metrics To Measure Digital Marketing

Measurement is what makes marketing a science, rather than a superstition. For many business owners, marketing is an extra expense. It is something to spend money on only when the budget is flexible enough to accommodate it. This is because in many cases, the return on investment (ROI) for marketing is unpredictable. Your advertisement could be a resounding hit, flooding you with the thousands of new interested customers or on the other hand, it could be seeming wasting your time and money.

Solid metrics give you the insight to overcome this hurdle of unpredictability. So, if you are just starting out or you need to repair your existing marketing strategy then you should make sure to familiarize yourself with the following marketing metrics:

  1. Total visits:-
  • Your main website should be a primary target for your customers and potential customers.
  • But also you can measure the total visits to any location which is relevant to your strategy, such as landing page for the pay-per-click campaign.
  • If you measure your total number of visits then it will give you the big picture idea of how to investigate one of your marketing channels to figure out why.
  • Thus, in a healthy steady campaign, you should expect your total number of visits to grow steadily.
  1. New sessions:-
  • There is a metric found in Google Analytics, the total number of new sessions will tell you how many of your site visitors are new and how many are recurring.
  • It is a good metric to understand because it tells you whether your website is sticky enough to encourage repeat customers as well as how effective your outreach efforts are.
  • Suppose if you change the structure or the content of your website significantly, and your ratio of recurring visitors to new visitors drop, then it might be an indication that your website is losing effectiveness in warranting the multiple visits.
  1. Bounce rate:-
  • The bounce rate shows you what percentage of visitors has left your website before they further explore your website.
  • If a potential visitor finds your homepage after searching for you and leaves the page before clicking on any other links then they will be considered as bounced.
  • Generally, your bounce rate should be as low as possible because the more time someone spends on your website, the more likely they are to convert and perform the meaningful action.
  • Also, a high bounce rate is not necessarily a bad thing.
  1. Total conversions:-
  • Total conversions are one of the most important metrics for measuring the profitability of your overall digital marketing efforts.
  • While it is possible to define a conversion in many ways such as filling out a lead form, completing checkout on an e-commerce website and much more. So, conversions are always being a quantifiable victory in the eyes of the marketer.
  • You can also measure the conversion of your website directly, depending on how it is being built, or also you can set up a goal in Google Analytics to track down your progress.
  • However, low conversion numbers could be the result of bad design, poor offerings or otherwise the disinterested visitors.

Thus, above are some of the essential which will definitely help you to measure your digital marketing performance, if it is done in a right and appropriate manner.

14 Comments
  • 9 eleven
    December 3, 2020 at 3:26 am

    Hey There. I found your blog using msn. This is an extremely well written article.

    I’ll make sure to bookmark it and return to read more of your useful information. Thanks for the post.
    I’ll definitely comeback.

    • Codeaxia
      December 5, 2020 at 1:13 pm

      thank you for comment

  • raymondlvelt.blogzag.com
    December 11, 2020 at 7:45 am

    My partner and I absolutely love your blog and
    find a lot of your post’s to be what precisely I’m looking for.
    Do you offer guest writers to write content for you?
    I wouldn’t mind creating a post or elaborating on many
    of the subjects you write related to here. Again, awesome blog!

  • troyaxpoh.designertoblog.com
    December 11, 2020 at 4:24 pm

    Have you ever thought about creating an ebook or guest authoring on other websites?

    I have a blog based upon on the same ideas you discuss and would really like to have you share some stories/information. I know my
    viewers would appreciate your work. If you are even remotely interested,
    feel free to shoot me an e mail.

    • Codeaxia
      December 11, 2020 at 7:02 pm

      thank you for comment

  • news giant
    December 15, 2020 at 6:59 am

    It’s really a great and useful piece of info.
    I’m glad that you shared this helpful information with us.
    Please stay us up to date like this. Thank you for sharing.

  • crowdcentrex.net
    December 18, 2020 at 2:21 am

    As the admin of this website is working, no doubt very quickly
    it will be famous, due to its feature contents.

    • Codeaxia
      December 20, 2020 at 8:38 pm

      thank you for comment

  • Kelle
    December 19, 2020 at 1:41 pm

    Hello there, I discovered your web site by way of Google whilst looking for a related subject, your web site came up, it seems good.
    I’ve bookmarked it in my google bookmarks.
    Hi there, simply became aware of your weblog through Google, and located that it’s truly informative.

    I am gonna watch out for brussels. I will appreciate if you proceed this in future.
    A lot of people might be benefited from your writing.
    Cheers!

  • gtisi.com
    December 23, 2020 at 12:06 am

    Great weblog here! Also your website so much up fast! What host are you using?
    Can I get your affiliate hyperlink on your host? I wish my site
    loaded up as fast as yours lol

    • Codeaxia
      December 26, 2020 at 11:16 am

      thank you for comment

  • http://trilogyspiceextracts.com/
    December 29, 2020 at 6:36 am

    This piece of writing is truly a nice one it assists new web people,
    who are wishing for blogging.

  • Hermelinda
    December 31, 2020 at 10:55 am

    Hi! This post could not be written any better! Reading through this post
    reminds me of my old room mate! He always kept chatting about this.
    I will forward this page to him. Fairly certain he will have a good read.
    Many thanks for sharing!

    • Codeaxia
      December 31, 2020 at 3:57 pm

      thank you for comment

Post a Reply to Hermelinda Cancel Reply